It is increasingly important for small businesses to take advantage of Social Media & Digital Marketing. Digital Marketing can help to build brand awareness, increase customer engagement and decrease marketing costs, compared to traditional media. This workshop will equip participants with the knowledge necessary to start building an online presence for their small business.

Workshop Aims and Outcomes

To provide participants with the skills and tools necessary to become adept at using social media & digital marketing tools to build an online brand as well as exploring advanced social media & digital marketing tactics in order to build their brand profile online.

On completion of this one day Social Media & Digital Marketing workshop participants will;

• Have the skills necessary to make the most of social media sites such as LinkedIn, Facebook, YouTube, Google+, Twitter and Pinterest, etc
• Be able to create online profiles for themselves and their business and connect with existing and potential customers
• Have learned how to take full advantage of viral marketing i.e. referrals from online word-of-mouth
• Understand the importance of social media & digital marketing and how it can enhance their brand and sales activities

Is this workshop for me?

This one day social media and digital marketing workshop is specifically designed for anyone who is looking for a introduction on how to use social media and digital marketing for their business.

What do I need to bring?

You are encouraged (but not obliged) to bring along your own laptop or iPad (if you have one) in order to work “live” under the assistance and supervision of the trainer. Lunch and refreshments will be provided as well as any required workshop materials.

Workshop Outline

Social Media – how can you really use it to your advantage for your business

How to develop your brand through social media and make it stand out in the ever increasing crowd of online businesses

How to use social media as a valuable customer service solution

6 big social networks (at the moment)

How can social media work for your business – The tips and tricks

An introduction to Digital Marketing

Fundamentals of Internet marketing Expert advice on planning an Internet marketing campaign Top tips for defining tactics, goals and messaging Proven tools for Internet marketers

Internet Marketing Overview

Components of search marketing: how search engines work; the difference between organic and paid search Rules of engagement for affiliate and other networks Essential elements of e-commerce: networks, feeds, payments and stores

Creative Development

Best practices in creative development and creative planning Vital role of colour, design and function The importance of effective messaging and eye-catching visuals

Building & Promoting a Website

Creating a blog for your business i.e. WordPress Driving traffic through search engine optimisation (SEO) and pay-per-click (PPC) Direct email marketing Writing winning web content Creating viral videos Testing your website

Tracking Methods

Useful tools and tactics for tracking Determining metrics and measures of success Implementing and evaluating tracking methods

Using Business Blogs: WordPress, Blogger, Tumblr, etc., integration with existing websites

Learning Approach

The workshop is designed to be highly participative, practical and relevant with emphasis on broadening participants’ knowledge and providing value-added competencies in terms of Social Media & Digital Marketing and its benefits to their business.

Topics will be presented in a realistic and practical manner making it easier for learners to transfer their learning into their workplace and in their everyday living. Delivery style will include the use of trainer presentations and live demos, group and individual work, discussions, role plays, and question and answer sessions.