Search Engine Optimisation (SEO) for Business

Marketing, Sales Training

Looking to get as much traffic as possible to your website? This workshop will introduce you to the key skills needed to conduct Search Engine Optimisation (SEO). SEO is a key part of your online marketing strategy and can increase your rank within the search engine results.

SEO Workshop Aims and Outcomes

This workshop aims to give participants an introduction to creating an effective search engine optimisation campaign, and an overview of the techniques and strategies that can be used to improve their search engine results page (SERP) ranking.
After the workshop participants will be able to use these SEO techniques effectively to optimise traffic flow to their website and ultimately to increase enquires and sales.

Is the Search Engine Optimisation Workshop for me?

This search engine optimisation workshop is for anyone who is looking to increase the amount of traffic to their website by improving the SERP ranking in major search engines like Google, Bing and Yahoo.

What do I need to bring?

You are encouraged (but not obliged) to bring along your own laptop or iPad (if you have one) in order to work “live” under the assistance and supervision of the trainer. Lunch and refreshments will be provided as well as any course materials.

Workshop Outline

This Search Engine Optimisation Workshop covers the following areas:

  • Generation of keywords & key phrases using keyword tools
  • Website submission to search engines
  • Links to your website from external websites
  • Social Media and the power of Social Sharing
  • The importance of In-Links and Out-Links
  • Use of valid HTML Code
  • Using Alternative text for images
  • The effect of your Domain Name on SEO
  • Impact of Deleting Pages on SEO

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