Are you actively using Facebook for your business but could you be doing more? I deliver a workshop that is designed to show you how to make the most of the world’s largest social networking site. Learn to take advantage of Facebook’s integrated features and develop your social media strategy.

Workshop Aims and Outcomes

This workshop aims to provide those who have a working knowledge of Facebook with the skills to take their Facebook profile to the next level.

On completion of this workshop, you will have the skills necessary to:

• Improve the design of their business Facebook page
• Develop a targeted social media strategy to increase customer engagement online
• Understand Facebook targeted advertising for their business
• Examine and understand Facebook analytics

Is this Workshop for me?

This programme is aimed at business owners / managers who already have a Facebook Business page and wish to improve customer engagement, increase Facebook traffic, develop custom landing pages, incorporate existing website content into Facebook and create an e-commerce Facebook store. If you feel this workshop may be too advanced for you, we offer a Facebook for Business – Novice Workshop.

Workshop Outline – Facebook for Business

• Improving your Facebook business page design
• Custom tabs and embedded external website content
• How to use a business page – properly
• How to develop relevant content to your company
• Using Facebook as a link to an e-commerce store
• Facebook advertising – how to develop a target campaign
• Facebook Events – How to utilise effectively?
• Facebook analytics – how to measure return on investment
• Live examples & Case studies: review and analyse a sample of existing SMEs’ advanced Facebook pages

Learning Approach

This programme will be highly interactive with numerous examples of best practice provided as well as tricks and tips to help existing Facebook business page owners develop their pages as part of an integrated social media marketing campaign.